The Hong Kong Heritage Museum and the Hong Kong Designers Association have jointly held the "Hong Kong International Poster Triennial" (HKIPT) since 2001. Through competitions, exhibitions and symposiums, the event documents the development of international poster design. In addition to calling for printed posters from three categories – "Ideology", "Promotion of Cultural Events" and "Commercial and Advertising" – this is the first year the HKIPT invited designers to submit digital posters with motion features for the "Animated Poster" category. A total of 2,299 entries were submitted from 53 countries/ regions for the competition.

The professional judging panel, which included Mr Bi Xuefeng, from the People's Republic of China, Mr Erich Brechbühl, from Switzerland, Mr Yukimasa Okumura, from Japan, and Ms Lisa Pommerenke, from Germany, selected 16 award-winning posters and 100 entries for the exhibition. Together with donated posters created by the four international graphic designers, the exhibition reflects the diverse culture and creativity of graphic designers around the world in still and motion.